28 Aug Pop up Trade Show Displays | Santa Clara
In today’s world of technology there is very little face to face interaction with the customers. People interact via e-mail or social media. As a sign company owner I can second that. I have some customers which I never had the opportunity to meet them. Orders are placed via website or e-mails and when the product is ready, it is picked up or installed at customer location.
Trade Shows are a great way of customer interaction. Businesses get to meet their prospects and often some potential customers. From the consumer point of view, they are able to see the products first hand and also have a face to face interaction with the company associates. Therefore, it is very important to carefully plan your trade show event. Your ROI will be higher if the diplay is planned well. It should go with the company branding. How you present at the trade show reflects on your company image.
There a wide variety of products available in the market and vary in cost and quality. Products should be chosen based on the following factors-
- space available
- ease of use, portability and set up
- single use or multiple use
- Graphics retract into the base
- Easy set up
- No fear of graphics getting damaged during storage
- Easy set up
- Graphics rolled separately and stored with the stand in the bag
- Works great when the graphics need to be changed frequently