26 Jun Vehicle Graphics Generate Income!
Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of north Americans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of $12,000 for just one year. In that common approach, you have to wait for someone to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential client will choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages, whereas with mobile advertising, San Jose Signs delivers the information in a unique way to your target audience. Vehicle advertising reaches everyone without discrimination.
Information from 3M tell us that “research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.
In the recent trial using a Sony ad created with 3M Scotchprint® Graphics, one truck reached an estimated 43,585 people a day in San Francisco, where an average city billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.
“Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do,” said Bob Swanson, advertising manager with Sony. “If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating.”
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